Edinburg EDC Unveils 5x5 Brewing Co. as Partner Behind “Project 25”
Edinburg, TX - The Edinburg Economic Development Corporation (EEDC), alongside city leaders and project representatives, officially unveiled 5x5 Brewing Co. as the partner behind “Project 25” during a press conference today at 517 W. McIntyre St. The project represents a combined investment of $2.5 million and is expected to create 20 primary jobs. The 8,000-square-foot facility will combine a brew room, restaurant dining area, taproom and bar, and outdoor patio. It will also feature live entertainment, creating a new gathering place for residents and visitors to enjoy craft beer, food, and music.
"5x5 Brewing Co. choosing Edinburg shows the momentum our city has," said Mayor Omar Ochoa. "We are building a city where people want to spend their weekends, not just their workdays. This new facility brings great jobs, gives our residents a new place to gather, and gives the rest of the Valley another reason to visit Edinburg."
EEDC will invest $1.7 million in the project, complemented by a private-sector contribution of more than $700,000. The facility will remain under EEDC ownership, with 5x5 Brewing Co. leasing the space for its operations.
“This partnership reflects our Board’s commitment to investments that create jobs, support business growth, and bring lasting value to Edinburg,” said Richard Gonzales, president of the EEDC Board of Directors. “By pairing an EEDC-owned facility with private-sector investment, we are putting this property to work and creating new opportunities for our community.”
The announcement also highlights Edinburg’s participation as an Emerging Brewscape in the Brew City, Texas program. Launched in 2024 by the Texas Craft Brewers Guild, the program promotes craft beer tourism and local economic development. The 5x5 project advances Edinburg’s efforts to establish itself as an emerging craft beer destination while expanding its dining and entertainment offerings.
“This project is another step forward in our efforts to develop Midtown Edinburg, bringing together manufacturing, hospitality, and placemaking,” said Raudel Garza, Executive Director of the Edinburg EDC. “Building on destinations such as UTRGV, the ACE Center, the courthouse, and the amphitheater, 5x5 will add to the area’s activity and create more opportunities for people to gather, explore, and spend time in Midtown Edinburg.”
During the event, representatives revealed the 5x5 Brewing Co. logo and unveiled a rendering of the planned facility. Construction is anticipated to begin in December 2026, with an expected opening in fall 2027.
“We’re excited to bring 5x5’s South Texas roots and passion for craft beer to Edinburg,” said George Rice, Founder of 5x5 Brewing Co. “Our vision is to create a welcoming place where people can share a meal, enjoy locally brewed beer, listen to live music, and connect. We look forward to becoming part of the Edinburg community.”
Edinburg, TX - The Edinburg Economic Development Corporation (EEDC), alongside city leaders and project representatives, officially unveiled 5x5 Brewing Co. as the partner behind “Project 25” during a press conference today at 517 W. McIntyre St. The project represents a combined investment of $2.5 million and is expected to create 20 primary jobs. The 8,000-square-foot facility will combine a brew room, restaurant dining area, taproom and bar, and outdoor patio. It will also feature live entertainment, creating a new gathering place for residents and visitors to enjoy craft beer, food, and music.
"5x5 Brewing Co. choosing Edinburg shows the momentum our city has," said Mayor Omar Ochoa. "We are building a city where people want to spend their weekends, not just their workdays. This new facility brings great jobs, gives our residents a new place to gather, and gives the rest of the Valley another reason to visit Edinburg."
EEDC will invest $1.7 million in the project, complemented by a private-sector contribution of more than $700,000. The facility will remain under EEDC ownership, with 5x5 Brewing Co. leasing the space for its operations.
“This partnership reflects our Board’s commitment to investments that create jobs, support business growth, and bring lasting value to Edinburg,” said Richard Gonzales, president of the EEDC Board of Directors. “By pairing an EEDC-owned facility with private-sector investment, we are putting this property to work and creating new opportunities for our community.”
The announcement also highlights Edinburg’s participation as an Emerging Brewscape in the Brew City, Texas program. Launched in 2024 by the Texas Craft Brewers Guild, the program promotes craft beer tourism and local economic development. The 5x5 project advances Edinburg’s efforts to establish itself as an emerging craft beer destination while expanding its dining and entertainment offerings.
“This project is another step forward in our efforts to develop Midtown Edinburg, bringing together manufacturing, hospitality, and placemaking,” said Raudel Garza, Executive Director of the Edinburg EDC. “Building on destinations such as UTRGV, the ACE Center, the courthouse, and the amphitheater, 5x5 will add to the area’s activity and create more opportunities for people to gather, explore, and spend time in Midtown Edinburg.”
During the event, representatives revealed the 5x5 Brewing Co. logo and unveiled a rendering of the planned facility. Construction is anticipated to begin in December 2026, with an expected opening in fall 2027.
“We’re excited to bring 5x5’s South Texas roots and passion for craft beer to Edinburg,” said George Rice, Founder of 5x5 Brewing Co. “Our vision is to create a welcoming place where people can share a meal, enjoy locally brewed beer, listen to live music, and connect. We look forward to becoming part of the Edinburg community.”